Soul Food Organic Market
Client had opened a new organic grocery store on lower Cape Cod and was going into their second season with no website. They are currently open only seasonally and want to open year round. The website and digital strategy is part of that plan.
We met with the client to identify target audience, objectives of the website, who the biggest competitors were, and how success would be measured.
We put together a plan to create a site that included a FAQ page to direct customers to get answers to common questions. We included a blog to increase customer interaction with the business and to be integrated with a Facebook strategy.
We did competitive research to see what keywords competitors were ranking for, then brought in a professional copywriter to create compelling, search friendly text that targeted valuable keywords. We also made sure our site had more copy and pictures than our competition to help us elevate in the rankings quicker.
We created pages for each different area of the store to help the business rank for each section. We included Google Maps on the home and contact pages with store hours to make the business extremely easy to find.
We had pages ranking for targeted keywords on the first and second pages of Google within 4 days of launching the site. We are currently pursuing a back-link strategy with suppliers to help increase search rankings. Page load speeds are under 1.5 seconds. Going into the summer season of 2017 we will be running Facebook ads in conjunction with blog posts to raise local awareness of the business.