The client had a previous DIY website which had since vanished into the ether. His business was rapidly expanding and he wanted a great looking professional website which would impress potential customers and also garner some organic search engine traffic for additional business.
We started the project by meeting with the client in depth, learning about his business, what makes his company unique and why a potential buyer should use his service over a competitor.
We then moved on to scouting the competition. We took a look at all the top local companies large and small, as well as top electrician websites throughout the country to see what was working and what we could improve on.
Since electrical work can be hard to visualize even through job-site pictures, we decided to go with stock images along with some photos provided by the client. We built a page for each of his most profitable services, and set them on a rotating carousel on the home page over stunning images.
This customer has received feedback from multiple out of state entities who have found him through Google on how professional and modern his site looks.
Fronius Electric has been noticed and contacted by large out of state contractors looking to hire commercial electricians for jobs in Massachusetts based on search engine results.
New business leads came in through the website contact form within the first month.
The site has maintained a 40 - 50% bounce rate (Service Industry averages 60 - 80%; the lower the better). Users tend to stay on the site for 2:00 to 3:00 minutes, whereas the average is about 15 seconds.
Check out Fronius Electric
(and if you live on Cape Cod or the Islands, and need a Master Electrician, give them a call)!